SURVEYS & ASSESSMENTS
“WHY SHOULD I CUSTOMIZE MY ASSESSMENT MECHANISM?”
The subject areas worthy of study, and how excellence for each of these subject areas is defined, is different for each organization. Standardized instrumentation doesn’t let you control the utility of the results – because standardized instrumentation doesn’t let you control the quality of the questions!
When members of the targeted respondent group participate in creating the instrumentation, response rates go up, results are imbued with greater validity, and commitment to participation in remedial processes increases.
The subject areas worthy of study, and how excellence for each of these subject areas is defined, is different for each organization. Standardized instrumentation doesn’t let you control the utility of the results – because standardized instrumentation doesn’t let you control the quality of the questions!
When members of the targeted respondent group participate in creating the instrumentation, response rates go up, results are imbued with greater validity, and commitment to participation in remedial processes increases.