Making a Killer Business Case to the C-Suite

16 tips for framing, building, and delivering your business case

A new study by McLean and Company reveals a disturbing conclusion: the priorities of HR professionals are significantly out of alignment with the HR priorities of business executives and managers.  In fact, McLean’s data documents that the top three HR priorities selected by executives and business managers were rated by HR professionals as being 45% less important.

Those worthy of a seat at the strategic planning table will have no trouble discerning the good news embedded within that bad news.  First, distinguishing yourself from your more tactically oriented colleagues won’t be difficult and second, when critical misalignment exists, opportunity exists.

Whatever opportunity you want to champion, you’ll need a sound and compelling business plan. Within the four categories below, this session identifies and demonstrates 16 substantive tips for framing, building, and delivering business cases that evoke C-level action:

• Intelligent due diligence
• Incorporating context and relevance
• Aids for C-level hearing
• Recommendations that win approval
   

Integrating what you learn from this session will substantially augment the quality of and receptivity to your next business case, helping you become a key player in strengthening organizational ability to deliver on mission.